Tommy Hilfiger's Fall 2025 "Racing Club" Campaign: JISOO Brings K-Pop Glamour to Preppy Fashion.
🏁 The Hilfiger Racing Club Has Arrived
Where preppy meets the racetrack in the most stylish way possible
Get ready to rev your style engines! Tommy Hilfiger just dropped their most exciting campaign yet, and we're absolutely obsessed. The iconic American brand is taking preppy fashion to the fast lane with their Fall 2025 "Hilfiger Racing Club" campaign, starring none other than K-Pop sensation and global style icon JISOO.
🌟 JISOO: The Perfect Ambassador for Modern Preppy Style
Let's talk about why JISOO is absolutely killing it as Tommy Hilfiger's global ambassador. This marks her fourth campaign with the brand, and honestly, she keeps getting better. The BLACKPINK member brings that effortless cool-girl energy that makes preppy style feel fresh and relevant for Gen Z.
"I've always felt a great passion for cars, and Tommy reinvented this space with his bold and vibrant style. I felt very confident and comfortable with his latest collection." - JISOO
🏎️ Racing Culture Meets High Fashion
The Tommy Hilfiger Fall 2025 collection isn't just about clothes – it's about reimagining what preppy fashion can be. By merging racing club nostalgia with contemporary style, Tommy Hilfiger proves that traditional American fashion can be both timeless and totally modern.
Key Pieces That Are Stealing the Show:
- Navy collegiate-style coats – Perfect for that effortlessly polished look
- Classic crested sweaters – Soft yet structured, ideal for layering
- Pleated skirts with sculptural camel jackets – Fresh take on preppy tradition
- Striped knitwear – Adding that signature Tommy twist
📸 Behind the Lens: Visual Storytelling at Its Best
Photographed by the talented Yoon Ji Yong, this campaign captures JISOO's timeless presence against the backdrop of luxury motorsport culture. The visuals perfectly balance American classic style with modern sophistication, creating content that's as Instagram-worthy as it is inspiring.
💡 Style Tip
Mix structured pieces with relaxed fits to nail that modern preppy aesthetic JISOO showcases so perfectly!
🎯 Why This Campaign Matters for Fashion
Tommy Hilfiger's "You're Invited, No RSC Required" philosophy is revolutionizing how we think about preppy fashion. It's not about exclusivity anymore – it's about individual expression and creative freedom. This campaign continues the brand's legacy of bringing rebellious spirit to decisive cultural moments.
The Cultural Impact
Since that iconic 1985 Times Square billboard, Tommy Hilfiger has consistently pushed boundaries. From hip-hop collaborations to Formula 1® paddocks, and now with K-Pop royalty like JISOO, the brand proves that preppy style evolution never stops.
🛍️ Where to Shop the Collection
Ready to join the Racing Club? The Tommy Hilfiger Fall 2025 collection is available now at:
- tommy.com (global online store)
- Tommy Hilfiger stores worldwide
- Selected department stores and multi-brand retailers
Join the Conversation
Follow the campaign on social media using #TommyHilfiger and tag @TommyHilfiger and @sooyaaa__
🏁 The Final Verdict
Tommy Hilfiger's Fall 2025 "Hilfiger Racing Club" campaign with JISOO isn't just fashion – it's a cultural moment. By reimagining preppy style through the lens of racing culture and K-Pop influence, the brand creates something that speaks to young fashion lovers worldwide.
This collection proves that American preppy fashion can be both heritage-focused and future-forward. JISOO brings her unique blend of confidence and elegance to every piece, showing us exactly how modern preppy should look and feel.
What do you think of Tommy Hilfiger's latest campaign? Are you ready to join the Racing Club? Let us know in the comments below!
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