Rosalía's Calvin Klein Debut: Spanish Star Channels Surreal Minimalism in Fall 2025 Campaign
🐍 The Spanish Star's Bold Calvin Klein Debut
Where minimalism meets surrealism in fashion's most talked-about campaign
The fashion world is buzzing, and for all the right reasons. Rosalía, the Grammy-winning Spanish sensation, has officially made her Calvin Klein debut in what might be the most captivating underwear campaign we've seen all year. The Fall 2025 campaign isn't just another celebrity collaboration—it's a masterclass in how modern fashion brands can blend iconic minimalism with unexpected artistic vision.
🎭 A Campaign That Breaks All The Rules
Photographed by the acclaimed Carlijn Jacobs, the images showcase Rosalía in new underwear styles that blend bold sensuality with surreal visual storytelling, which includes a python as the singer's costar. This isn't your typical underwear shoot—it's fashion art that happens to feature some seriously gorgeous lingerie.
One moment, she's curled up with an albino Burmese python, the next she's floating in a giant martini-glass-like setup under harsh spotlights. The campaign perfectly balances Calvin Klein's signature sleek minimalism with visuals that feel more like contemporary art installation than traditional advertising.
"Honestly, it's something I've always wanted to do… The campaigns from CK are ICONIC, so I'm beyond excited to be part of this" - Rosalía
📸 The Vision Behind the Lens
Lensed by Carlijn Jacobs, known for her work with Acne Studios, Versace and Prada, the new visuals spotlight the artist's confidence and sensuality through timeless silhouettes. Jacobs brings her signature aesthetic to the project—one that's both raw and refined, perfectly complementing Rosalía's own artistic vision.
Why This Photographer Choice Matters
Carlijn Jacobs isn't just any fashion photographer. Her portfolio reads like a who's who of high fashion, and her ability to capture both vulnerability and strength in the same frame makes her the perfect choice for a campaign that needs to feel both intimate and powerful.
🔥 Campaign Highlights
- ✨ Features the new Icon Cotton Modal line
- 🐍 Includes stunning visuals with an albino python
- 🎬 Accompanied by an artistic short film
- 💫 Shot by renowned photographer Carlijn Jacobs
👑 Rosalía: The Perfect Calvin Klein Muse
This campaign represents more than just a celebrity endorsement—it's a cultural moment. Rosalía brings her unique blend of Spanish artistry, global appeal, and unapologetic confidence to a brand known for celebrating authenticity and boldness.
"I don't really believe too much in formulas, but I do have preferences," Rosalía shared, and this philosophy perfectly aligns with Calvin Klein's approach to breaking conventional fashion boundaries.
Following in Iconic Footsteps
The Icon Cotton Stretch styles were first launched for men last Spring, featuring a campaign fronted by Rosalía's fellow hitmaker, Puerto Rican star Bad Bunny. The brand's strategy of partnering with Latin music superstars speaks to fashion's increasingly global perspective and the undeniable influence of Latin culture on contemporary style.
🛍️ The Collection: Innovation Meets Comfort
Rosalía appears in the images wearing different designs from Calvin Klein's underwear collection (including its new "Icon Cotton Modal" line), showcasing pieces that represent the evolution of intimate apparel.
With visuals directed and photographed by Carlijn Jacobs, Rosalía enchants in the American label's Icon Cotton Modal line—their newest collection, featuring a stitch-free Infinity Bond technology that promises both comfort and style.
What Makes This Collection Special
- Icon Cotton Modal: Ultra-soft, breathable fabric that moves with you
- Infinity Bond Technology: Seamless construction for ultimate comfort
- Heritage Cotton: Classic Calvin Klein comfort with modern updates
- Timeless Design: Pieces that work as underwear or confident outerwear
🎬 Beyond Still Images: The Campaign Film
A short film released alongside the campaign expands this vision, capturing the artist in motion, bringing the surreal aesthetic to life through movement and music. This multi-media approach reflects how modern fashion campaigns need to work across platforms and formats to truly capture audience attention.
🌍 Cultural Impact: Why This Campaign Matters
This collaboration represents something bigger than fashion—it's about representation, artistic vision, and the evolution of how luxury brands connect with global audiences. Rosalía's inclusion in Calvin Klein's iconic campaign lineage speaks to the brand's commitment to celebrating diverse voices and perspectives.
The Latin Influence in Fashion
Following Bad Bunny's successful campaign for the men's line, Rosalía's partnership with Calvin Klein highlights the incredible influence of Latin artists on global fashion and culture. These aren't just celebrity endorsements—they're cultural partnerships that reflect the changing landscape of influence and taste.
✨ Campaign Availability
Fall 2025 women's underwear is now available on CalvinKlein.com
Shop the looks that are defining this season's intimate wear trends
🔮 What This Means for Fashion's Future
Rosalía's Calvin Klein campaign signals several important trends in fashion marketing: the power of surreal storytelling, the importance of authentic celebrity partnerships, and the continued blurring of lines between fashion, art, and entertainment.
Rosalia stars in Calvin Klein's Fall 2025 underwear campaign, launching a "new era" for the iconic brand. This "new era" seems to be defined by campaigns that feel more like art projects than traditional advertisements, where the product placement feels natural within a larger artistic narrative.
The Power of Authentic Partnerships
What makes this campaign work isn't just the stunning visuals or the celebrity factor—it's the authentic alignment between Rosalía's artistic vision and Calvin Klein's brand DNA. Both celebrate confidence, minimalism with impact, and the idea that true style comes from authentic self-expression.
💭 The Final Verdict
Rosalía's Calvin Klein debut isn't just a campaign—it's a cultural moment that perfectly captures where fashion is heading. By combining the brand's iconic minimalist aesthetic with surreal, artistic visuals and authentic celebrity partnership, this campaign sets a new standard for how fashion brands can create content that's both commercial and genuinely artistic.
The inclusion of unexpected elements like the python, the artistic direction from Carlijn Jacobs, and Rosalía's own creative input create a campaign that feels fresh, relevant, and undeniably memorable. It's proof that the most effective fashion campaigns happen when brands trust their chosen artists to bring their own vision to the collaboration.
What do you think of Rosalía's surreal Calvin Klein debut? Are you ready to add some of that Spanish-inspired confidence to your underwear drawer? Let us know in the comments!
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