The Ultimate Garden Party Celebrating 40 Years of American Cool by Tommy Hilfiger

Tommy Hilfiger Spring 2026: The Ultimate Garden Party Celebrating 40 Years of American Cool

Patrick Schwarzenegger, Lionel Richie, and an all-star cast bring the American Dreamer's world to life in a campaign that feels less like advertising and more like an invitation you can't refuse

There's a particular alchemy to the perfect party—the kind where you arrive not quite knowing what to expect and leave feeling like you've been let in on something special. Where classic Cadillacs line the driveway, red-white-and-blue poolside loungers set the tone, and the guest list reads like a dream collaboration between Hollywood, music royalty, and contemporary culture.

This is precisely the world Tommy Hilfiger has created for his Spring 2026 campaign. Not just a collection launch, but an invitation into the lifestyle that has defined American preppy style for four decades—a world where confidence, optimism, and charm aren't just aesthetic choices, they're a way of being.

Photographed by Lachlan Bailey and directed by Roman Coppola for the campaign film, the spring offering captures Tommy Hilfiger at his most essential: the consummate host, effortlessly bringing together generations of cultural icons in a setting that's both aspirational and genuinely welcoming. It's American style at its most refined—and most fun.

The American Dreamer Opens His Doors

Tommy Hilfiger has spent forty years building a brand around a simple but powerful ethos: endless curiosity, the belief in dreaming big, and the love of bringing people together. From the beginning, he sought out the creative voices shaping pop culture to help guide that vision—musicians, athletes, artists, entertainers—understanding intuitively that fashion exists not in isolation but as part of a broader cultural conversation.

The Spring 2026 campaign embodies this philosophy completely. Set in an environment inspired by Tommy's Palm Beach residence, the campaign unfolds as the ultimate spring celebration—a garden party where the dress code is relaxed glamour and the vibe is effortlessly sophisticated.

"For forty years, I've built my brand around infinite curiosity, the belief in dreaming big, and the love of bringing people together," Tommy Hilfiger explains. "From the beginning, I sought out the creative voices that shape pop culture to help guide that vision. This season, we've invited an intergenerational cast of icons and contemporary voices to the definitive spring party, to share my way of living. It's a celebration full of personality and modern American style."

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The Guest List: F.A.M.E.S. Come to Life

At the heart of Tommy Hilfiger's creative vision is F.A.M.E.S.—the brand's model for style and endless inspiration combining Fashion, Art, Music, Entertainment, and Sport. The Spring 2026 campaign brings this framework to life through a deliberately intergenerational cast that spans decades of cultural influence.

Leading the campaign are Patrick Schwarzenegger and Abby Champion, the couple who first collaborated with Tommy for his Fall 2024 campaign and have since become fixtures in the brand's orbit. They're joined by longtime friends of the house Lionel Richie and Iman—figures whose careers span decades and whose style has remained consistently influential across generations.

Contemporary voices round out the ensemble: MGK brings his genre-defying music sensibility, Formula One driver Checo Pérez represents athletic excellence, Lucien Laviscount and Soo Joo Park contribute fashion-forward energy, while Luke Champion and Raphael Diogo complete the circle. Each appears in carefully crafted cameos that feel less like celebrity endorsements and more like genuine moments captured among friends.

The Spring 2026 Campaign Cast:

• Patrick Schwarzenegger - Actor, Entrepreneur
• Abby Champion - Model, Influencer
• Lionel Richie - Music Legend
• Iman - Supermodel, Entrepreneur
• MGK - Musician, Actor
• Checo Pérez - Formula One Driver
• Lucien Laviscount - Actor
• Soo Joo Park - Model
• Luke Champion - Model
• Raphael Diogo - Model
• Tommy Hilfiger - Designer, Host
• Dee Hilfiger - Designer

"Tommy is the perfect host: the moment you walk in, you feel at home."

What Patrick and Abby Bring to the Table

"Tommy is the perfect host: the moment you walk in, you feel at home," Patrick Schwarzenegger notes. "He has a natural way of bringing people together, so every moment feels completely relaxed. Abby and I loved being part of this campaign because it genuinely reflects how he lives, how he dresses, and how he connects with the people around him."

Abby Champion elaborates on the unique energy Tommy creates: "Since Patrick and I first worked with Tommy on his Fall 2024 campaign, we've been lucky enough to enter his orbit of timeless entertainment and style. There's something about the way he brings people together—you never know who's going to arrive or what the night will become. One moment you're chatting with Iman, and the next, Lionel Richie is behind the decks. That's the magic: the energy creates the moment, and the style follows."

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The Setting: Where Classic American Style Lives

Lachlan Bailey's photography captures the campaign in a setting that feels immediately recognizable to anyone familiar with Tommy Hilfiger's aesthetic universe. The Palm Beach-inspired estate features all the visual codes that have defined American preppy style: classic Cadillacs in the circular driveway, poolside loungers in the brand's signature red, white, and blue, manicured gardens perfect for conversation, and an overall atmosphere of relaxed sophistication.

This isn't ostentatious wealth—it's comfortable elegance. The kind of environment where you can arrive in tailored chinos and a crisp Oxford shirt and feel perfectly dressed, where formality exists without stiffness, where tradition meets ease.

Roman Coppola's campaign film brings this world into motion, capturing the celebration at its peak. VIP guests arrive at a garden party characterized by relaxed glamour and classic style—a sun-drenched setting ideal for easy conversation, spontaneous arrivals, and the kind of gathering that instantly becomes iconic. It's aspirational without being alienating, sophisticated without being stuffy.

A Seasonal Lifestyle Vision

The Spring 2026 campaign marks the first installment in a series inspired by Tommy Hilfiger's favorite destinations worldwide. Rather than simply showcasing clothing, the campaign offers a seasonal glimpse into his lifestyle—shaped by places, people, and the way they interact with each other.

This season leans into the art of living well through garden gatherings, lively poolside moments, and spontaneous getaways. Here, dressing well isn't just about the clothes—it's about energy: natural, confident, subtly unexpected. It's about understanding that style serves life rather than the other way around.

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The Collection: Modern Preppy for a New Generation

While the campaign emphasizes lifestyle and atmosphere, the Spring 2026 collection itself delivers exactly what Tommy Hilfiger does best: a modern preppy wardrobe that feels both timeless and contemporary. These are clothes designed for the life the campaign portrays—garden parties, poolside afternoons, impromptu evening plans that extend into the night.

The collection features the brand's signature elements refined for 2026: crisp Oxford shirts in classic whites and blues, tailored chinos that move easily from day to evening, lightweight knits perfect for layering, blazers that add structure without formality, and those essential finishing touches—striped belts, canvas sneakers, nautical-inspired accessories—that complete the look without overwhelming it.

Color plays a crucial role. Beyond the iconic red, white, and blue, the spring palette incorporates soft pastels, nautical navy, fresh whites, and sun-bleached neutrals. These are colors that photograph beautifully in natural light, that work as well at a poolside lunch as they do at an evening cocktail hour, that feel perpetually appropriate without ever feeling boring.

The fits strike that crucial balance Tommy Hilfiger has perfected over four decades: structured enough to look polished, relaxed enough to feel comfortable. These aren't clothes that demand constant adjustment or make you think twice before sitting down. They're designed for living—for actual garden parties and real conversations and spontaneous moments that become lasting memories.

Why This Campaign Matters Beyond the Clothes

In an era where fashion campaigns increasingly feel like disconnected mood boards or celebrity headshots, Tommy Hilfiger's Spring 2026 offering does something different: it creates a world you genuinely want to enter. Not because it's unattainably luxurious, but because it feels genuinely welcoming.

The intergenerational casting reinforces an important message about American style—it's not exclusive to a single age group, body type, or background. Lionel Richie and Iman represent timeless elegance, while MGK and Checo Pérez bring contemporary edge. Patrick and Abby bridge these generations naturally, embodying both classic preppy codes and modern sensibilities.

This diversity of voices reflects how culture actually works—it's messy, intergenerational, constantly evolving while maintaining certain timeless principles. By bringing these different perspectives together in a single campaign, Tommy Hilfiger demonstrates that American style isn't static nostalgia—it's a living tradition that adapts while maintaining its essential character.

"There's something about the way he brings people together—you never know who's going to arrive or what the night will become."

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Forty Years of Bringing Culture Together

The Spring 2026 campaign arrives at a significant moment: Tommy Hilfiger is celebrating forty years of merging fashion with art, music, entertainment, and sport. Four decades of understanding that clothing exists as part of a broader cultural ecosystem, that style reflects how we live rather than dictating it.

From early collaborations with hip-hop artists in the 1990s to partnerships with supermodels, from dressing rock stars to sponsoring Formula One, Tommy Hilfiger has consistently positioned itself at the intersection of fashion and broader culture. The brand understood before most that fashion's influence extends far beyond runways—it's embedded in the music we listen to, the sports we watch, the entertainment we consume, the art we appreciate.

This campaign celebrates that legacy while pointing toward the future. By bringing together Lionel Richie (a musical icon whose career spans five decades) with MGK (representing contemporary genre-bending artistry), Iman (a supermodel who redefined the industry) with Soo Joo Park (a face of modern fashion), the campaign honors its past while embracing its future.

The Perfect Host Aesthetic

What the Spring 2026 campaign ultimately sells isn't just clothing—it's an approach to life. Tommy Hilfiger has perfected what might be called the "perfect host aesthetic": creating environments where people feel immediately comfortable, where conversations flow naturally, where the formality never overwhelms the warmth.

This translates directly to how the brand approaches design. Tommy Hilfiger clothing makes you feel put-together without feeling constrained, stylish without feeling self-conscious, appropriately dressed for virtually any occasion without having to overthink it. It's the wardrobe equivalent of being an excellent host—anticipating needs, creating comfort, making everything look effortless even when careful thought has gone into every detail.

In the campaign, this manifests in the easy way guests interact, the natural confidence everyone radiates, the sense that this is exactly where they want to be. It's aspirational not because it's unattainable, but because it represents a life well-lived—surrounded by interesting people, engaged in genuine conversation, dressed appropriately without obsessing over it.

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How to Get the Look

The Spring 2026 collection is available now on tommy.com, at Tommy Hilfiger stores worldwide, and through selected wholesale partners throughout the season. For those inspired by the campaign's aesthetic, the key pieces to invest in include:

• The Oxford Shirt: Classic white or light blue, perfectly crisp, works alone or under a blazer
• Tailored Chinos: In navy, khaki, or stone—the foundation of preppy style
• Lightweight Knits: For layering during unpredictable spring weather
• The Unstructured Blazer: Adds polish without formality, perfect for garden parties
• Canvas Sneakers: Because even the best-dressed guests need comfortable footwear
• Nautical Accessories: Striped belts, logo-detailed bags, classic sunglasses

The beauty of Tommy Hilfiger's approach is that you don't need every piece to capture the aesthetic. A few key items—a well-fitted Oxford, perfectly tailored chinos, a lightweight blazer—form the foundation. From there, you're building a wardrobe that serves life rather than demanding it.

Tommy Hilfiger's Spring 2026 campaign succeeds because it understands something fundamental about fashion: people don't just want to buy clothes, they want to buy into a lifestyle. Not an unattainable fantasy, but a genuinely appealing way of moving through the world—confident, optimistic, effortlessly stylish.

By inviting us into his world through this intergenerational cast, this sun-drenched setting, this celebration of classic American style, Tommy Hilfiger offers more than a collection. He offers a reminder that dressing well should enhance life's pleasures rather than complicate them, that style serves connection rather than separation, that the best parties—and the best wardrobes—are the ones where everyone feels welcome.

After forty years, the American Dreamer is still dreaming big, still bringing people together, still proving that classic style never goes out of fashion—it just gets better with age.